A strategic approach to self-branding
Author:
Affiliation:
1. Zarb School of Business, Hofstra University, Hempstead, NY, USA
Publisher
Informa UK Limited
Subject
Materials Chemistry,Economics and Econometrics,Media Technology,Forestry
Link
https://www.tandfonline.com/doi/pdf/10.1080/21639159.2017.1360146
Reference194 articles.
1. A Measure of Brand Acceptance
2. Positioning your product
3. The Value of Brand Equity
4. Measuring Brand Equity Across Products and Markets
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