Positioning your product-Reference-Cited by-同舟云学术

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Positioning your product

Published:1982-05 Issue:3 Volume:25 Page:56-62
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Aaker David A.,Shansby J.Gary

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference6 articles.

1. Sears' New 5-year Plan: To Serve Middle America;Advertising Age,1978

2. A-B, Miller Brews Continue to Barrel Ahead;Advertising Age,1980

3. Customer-Oriented Approaches to Identify Product Markets;Day;Journal of Marketing,1979

4. New Ways to Measure Consumers' Judgments;Green;Harvard Business Review,1975

5. How We Make Advertising;Reinhard,1979

Cited by 220 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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