Measuring Brand Equity Across Products and Markets-Reference-Cited by-同舟云学术

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Measuring Brand Equity Across Products and Markets

Published:1996-04 Issue:3 Volume:38 Page:102-120
ISSN:0008-1256
Container-title:California Management Review
language:
Short-container-title:California Management Review

Author:

Aaker David A.

Publisher

SAGE Publications

Subject

Strategy and Management

Link

http://journals.sagepub.com/doi/pdf/10.2307/41165845

Reference4 articles.

1. JenniferL.Aaker,Conceptualiz- ing and Measuring Brand Personality: A Brand Personality Scale, working paper, The Anderson School of Management,UCLA,1996.

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