How far is reality from vision: An online data-driven method for brand image assessment and maintenance-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

How far is reality from vision: An online data-driven method for brand image assessment and maintenance

Published:2024-09 Issue:5 Volume:61 Page:103769
ISSN:0306-4573
Container-title:Information Processing & Management
language:en
Short-container-title:Information Processing & Management

Author:

Jiang Xiaoyan,Lin Jie,Wang Chao,Zhou Lixin^ORCID

Publisher

Elsevier BV

Reference73 articles.

1. Measuring brand equity across products and markets;Aaker;California Management Review,1996

2. Enhancing relevant concepts extraction for ontology learning using domain time relevance;Al-Aswadi;Information Processing & Management,2023

3. The differential impact of user- and firm-generated content on online brand advocacy: Customer engagement and brand familiarity matter;Aljarah;European Journal of Innovation Management,2022

4. Mining the text of online consumer reviews to analyze brand image and brand positioning;Alzate;Journal of Retailing and Consumer Services,2022

5. Branding conspicuous goods: An analysis of the effects of social influence and competition;Amaldoss;Management Science,2015

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI;Proceedings of the 35th ACM Conference on Hypertext and Social Media;2024-09-10

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP