Mining the text of online consumer reviews to analyze brand image and brand positioning
-
Published:2022-07
Issue:
Volume:67
Page:102989
-
ISSN:0969-6989
-
Container-title:Journal of Retailing and Consumer Services
-
language:en
-
Short-container-title:Journal of Retailing and Consumer Services
Author:
Alzate MiriamORCID,
Arce-Urriza MartaORCID,
Cebollada Javier
Cited by
59 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献