The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis-Reference-Cited by-同舟云学术

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The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis

Published:2024-11 Issue: Volume:81 Page:103981
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Fan Xiaojun,Zhang Lu^ORCID,Guo Xin,Zhao Wenyu

Publisher

Elsevier BV

Reference84 articles.

1. Mining the text of online consumer reviews to analyze brand image and brand positioning;Alzate;J. Retailing Consum. Serv.,2022

2. Positive effects of negative publicity: when negative reviews increase sales;Berger;Market. Sci.,2010

3. Pricing strategies for O2O business model considering service spillover and power structures;Chai;Int. Trans. Oper. Res.,2021

4. Understanding the role of live streamers in live-streaming e-commerce;Chen;Electron. Commer. Res. Appl.,2023

5. What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective;Chen;J. Retailing Consum. Serv.,2023

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