1. Customer engagement and purchase intention in live-streaming digital marketing platforms;Addo;Serv. Ind. J.,2021
2. Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior;Ba;MIS Q.,2002
3. Baltescu, P., H. Chen, N. Pancha, A. Zhai, J. Leskovec, and C. Rosenberg. 2022. ItemSage: Learning product embeddings for shopping recommendations at Pinterest. In Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD '22). New York, NY, USA, 2703–2711.
4. Borak, M. 2020. Live Streaming E-Commerce Is Booming in China after Covid-19 Pandemic. South China Morning Post. Available at https://www.scmp.com/abacus/culture/article/3090201/live-streaming-e-commerce-booming-china-after-covid-19-pandemic (accessed date March 24th, 2021).
5. Frictionless commerce? A comparison of internet and conventional retailers;Brynjolfsson;Manag. Sci.,2000