Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments
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Published:2024-11
Issue:
Volume:81
Page:104040
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Ma XiangyangORCID,
Chen Hongzhong,
Lang XiaopingORCID,
Li Tieshan,
Wu NiweiORCID,
Duong Bao