Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews
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Published:2024-09
Issue:
Volume:80
Page:103907
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Román SergioORCID,
Riquelme Isabel P.ORCID,
Iacobucci DawnORCID