Social Media and Career Building

Abstract

Brands add value to the products or services they represent. Consumers distinguish products or services from others through brands and impose meaning on products and services. Currently, individuals are brands and trying to get the attention of others. In a process called personal branding, individuals promote themselves and make them a brand. One of the most important factors that makes it easier for individuals is social media. Social media allows users to create their own profiles, open their own channels and share content, making ordinary individuals visible and effective. Individuals make great strides for their careers by creating their own brands in these platforms of their own.