Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy
Author:
Affiliation:
1. School of Journalism, University of Missouri, Columbia, MO, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2021.1907170
Reference68 articles.
1. Dimensions of Brand Personality
2. Media Economics
3. Passionate Work? Labour Conditions in the Milan Fashion Industry
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