Value Orientation for Marketing Customer Experience Management in Companies in a Digital Transformation-Reference-Cited by-同舟云学术

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Value Orientation for Marketing Customer Experience Management in Companies in a Digital Transformation

Published:2022 Issue: Volume: Page:417-422
ISSN:2367-3370
Container-title:Strategies and Trends in Organizational and Project Management
language:
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Author:

Syaglova Yulia V.^ORCID,Bozhenko Ekaterina S.^ORCID,Larkina Natalia G.^ORCID,Polyakova Elena Yu.^ORCID,Stefanova Irina V.^ORCID

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-94245-8_57

Reference15 articles.

1. Dunakhe, K., Panse, C.: Int. J. Innov. Sci. (2021). https://doi.org/10.1108/IJIS-11-2020-0263

2. Farhat, K., Aslam, W., Mokhtar, S.S.M.: J. Internet Commer. (2021). https://doi.org/10.1080/15332861.2021.1905474

3. Krishen, A.S., Dwivedi, Y.K., Bindu, N., Kumar, K.S.: J. Bus. Res. 131, 183–195 (2021)

4. Gartner Top Strategic Technology Trends for 2021. Analytical Report. Burke, B. (ed.). Gartner Inc. (2020)

5. Tech Trends 2021. Analytical Report. Buchholz, S., Bechtel, M., Briggs, B. (eds.). Deloitte Development LLC (2021)

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1. Beyond the Digital Transformation in Omnichannel Transitions: A Scoping Review;European Management Studies;2024-01-17

2. Customer churn prediction model: a case of the telecommunication market;ECONOMICS;2022-12-01

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