A broad overview of interactive digital marketing: A bibliometric network analysis

Author:

Krishen Anjala S.,Dwivedi Yogesh K.,Bindu N.,Kumar K. Satheesh

Publisher

Elsevier BV

Subject

Marketing

Reference82 articles.

1. The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations;Algharabat;Journal of Retailing and Consumer Services,2018

2. American Marketing Association (2021). What is digital marketing? https://www.ama.org/pages/what-is-digital-marketing/.

3. Marketing dataveillance and digital privacy: Using theories of justice to understand consumers’ online privacy concerns;Ashworth;Journal of Business Ethics,2006

4. Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation;Babić Rosario;Journal of the Academy of Marketing Science,2020

5. From firm-controlled to consumer-contributed: Consumer co-production of personal media marketing communication;Bacile;Journal of Interactive Marketing,2014

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