Personal brand equity: Scale development and validation
Author:
Affiliation:
1. Department of Management & Organization, School of Business and Economics Vrije Universiteit Amsterdam the Netherlands
Publisher
Wiley
Subject
Organizational Behavior and Human Resource Management,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/peps.12412
Reference176 articles.
1. Dimensions of Brand Personality
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