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How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

  • Published:2022-02 Issue: Volume:127 Page:107052
  • ISSN:0747-5632
  • Container-title:Computers in Human Behavior
  • language:en
  • Short-container-title:Computers in Human Behavior

Author:

Zhang Mingli,Liu Yafei,Wang YuORCID,Zhao Lu

Funder

Ministry of Education of the People's Republic of China

Humanities and Social Science Fund of Ministry of Education of the People's Republic of China

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference130 articles.

1. Factors influencing adoption of mobile banking by jordanian bank customers: Extending utaut2 with trust;Alalwan;International Journal of Information Management,2017

2. Harnessing the influence of social proof in online shopping: The effect of electronic word of mouth on sales of digital microproducts;Amblee;International Journal of Electronic Commerce,2011

3. The role of live streaming in building consumer trust and engagement with social commerce sellers;Apiradee;Journal of Business Research,2018

4. Corporate use of social media: Technology affordance and external stakeholder relations;Argyris;Journal of Organizational Computing & Electronic Commerce,2015

5. Development and test of a theory of technological learning and usage;Bagozzi;Human Relations,1992

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