Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China-Reference-Cited by-同舟云学术

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Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China

Published:2024-11 Issue: Volume:81 Page:103974
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Tian Yu,Frank Björn^ORCID

Publisher

Elsevier BV

Reference72 articles.

1. How should foreign retailers deal with Chinese consumers? A cross-national comparison of the formation of customer satisfaction;Abulaiti;J. Market. Channel,2011

2. Statistics notes: the normal distribution;Altman;BMJ,1995

3. Estimating nonresponse bias in mail surveys;Armstrong;J. Market. Res.,1977

4. Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being: the mediating effect of psychological engagement;Asante;Psychol. Market.,2023

5. Sample Size Calculator,2024

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