Funder
University of North Carolina Wilmington
Reference80 articles.
1. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy;Aw;Journal of Business Research,2021
2. BBC. (2021). Viya: Top Chinese live-streamer fined $210m for tax evasion. Retrieved from https://www.bbc.com/. Accessed December 20, 2021.
3. Revenue generation through influencer marketing;Beichert;Journal of Marketing,2024
4. A new livestream retail analytics framework to assess the sales impact of emotional displays;Bharadwaj;Journal of Marketing,2022
5. Mega or macro social media influencers: Who endorses brands better?;Borges-Tiago;Journal of Business Research,2023