Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts

Author:

Amblee Naveen1,Bui Tung2

Affiliation:

1. a Indian Institute of Management Kozhikode

2. b Matson Chair of Global Business

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference48 articles.

1. Can brand reputation improve the odds of being reviewed on-line?;N. Amblee;International Journal of Electronic Commerce,2008

2. The virtual maven: A study of Market maven behavior in physical, Web, and virtual world channels;S. Barnes,2009

3. Bounie, D.; Bourreau, M.; Gensollen, M.; and Waelbroech, P. The effect of online customer reviews on purchasing decisions: The case of video games. Working paper, Telecom ParisTech, Paris, 2005.

4. Frictionless commerce? A comparison of Internet and conventional retailers;E. Brynjolfsson;Management Science,2000

5. Consumer surplus in the digital economy: Estimating the value of increased product variety at online booksellers;E. Brynjolfsson;Management Science,2003

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