Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms
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Published:2024-11
Issue:
Volume:81
Page:103987
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Zhang YanfenORCID,
Xu QiORCID