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The joint moderating role of trust propensity and gender on consumers’ online shopping behavior

  • Published:2015-02 Issue: Volume:43 Page:272-283
  • ISSN:0747-5632
  • Container-title:Computers in Human Behavior
  • language:en
  • Short-container-title:Computers in Human Behavior

Author:

Chen Yue,Yan Xiangbin,Fan Weiguo,Gordon Michael

Funder

National Natural Science Foundation of PRC

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference80 articles.

1. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

2. Establishing trust in electronic commerce through online word of mouth: An examination across genders;Awad;Journal of Management Information Systems,2008

3. An investigation of gender differences in on-line privacy concerns and resultant behaviors;Bartel Sheehan;Journal of Interactive Marketing,2000

4. TRUSTe: An online privacy seal program;Benassi;Communications of the ACM,1999

5. On risk, convenience, and Internet shopping behavior;Bhatnagar;Communications of the ACM,2000

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