Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders
Author:
Affiliation:
1. a Information Systems, Wayne State University
2. b Department of Information Systems and Manufacturing, Wayne State University
Publisher
Informa UK Limited
Subject
Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.2753/MIS0742-1222240404
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