The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value-Reference-Cited by-同舟云学术

The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value

Published:2023-11-30 Issue: Volume: Page:
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Bozkurt Sıddık^ORCID,Gligor David,Ozer Serhat,Sarp Serap,Srivastava Rajesh

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1057/s41270-023-00268-w.pdf

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