The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender-Reference-Cited by-同舟云学术

The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender

Published:2024-06-04 Issue:2 Volume:19 Page:1442-1470
ISSN:0718-1876
Container-title:Journal of Theoretical and Applied Electronic Commerce Research
language:en
Short-container-title:JTAER

Author:

Kordzadeh Nima¹,Bozan Karoly²

Affiliation:

1. The WPI Business School, Worcester Polytechnic Institute, 100 Institute Road, Worcester, MA 01609, USA

2. Information Systems and Technology, Palumbo-Donahue School of Business, Duquesne University, 600 Forbes Avenue, Pittsburgh, PA 15282, USA

Abstract

This study investigates the impacts of the Big Five personality traits and propensity to trust on the use and writing of online reviews. Additionally, this study examines how gender moderates these impacts. Results of a survey (n = 840) show that openness to experience and conscientiousness positively influence online review use, while openness to experience and extraversion positively influence online review writing. Moreover, gender moderates the impacts of extraversion, openness to experience, and agreeableness on online review writing, with no moderating effect observed for online review use. Our findings contribute to the electronic word-of-mouth (eWOM) literature and offer important practical insights for eWOM platforms.

Publisher

MDPI AG

Link

https://www.mdpi.com/0718-1876/19/2/72/pdf

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