Affiliation:
1. Yale School of Management.
Abstract
The authors examine the effect of consumer reviews on relative sales of books at Amazon.com and Barnesandnoble.com . The authors find that (1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com ; (2) an improvement in a book's reviews leads to an increase in relative sales at that site; (3) for most samples in the study, the impact of one-star reviews is greater than the impact of five-star reviews; and (4) evidence from review-length data suggests that customers read review text rather than relying only on summary statistics.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
3976 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献