Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis-Reference-Cited by-同舟云学术

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Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis

Published:2024-11 Issue: Volume:81 Page:104051
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Kumar Sanjeev^ORCID,Rajaguru Rajesh^ORCID,Yang Lin^ORCID

Publisher

Elsevier BV

Reference114 articles.

1. Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: a transmittal mediation approach;Abbasi;J. Retail. Consum. Serv.,2023

2. eWOM, eReferral and gender in the virtual community;Abubakar;Mark. Intell. Plan.,2016

3. Analysing the effect of social media on brand attitude and purchase intention: the case of Iran Khodro Company;Abzari;Procedia-Social Behav. Sci.,2014

4. The theory of planned behavior;Ajzen;Organ. Behav. Hum. Decis. Process.,1991

5. Hey boomer,“your ride has arrived”: are you willing to continue using the ride-hailing app?;Akram;J. Retail. Consum. Serv.,2024

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