Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

Author:

Abbasi Amir ZaibORCID,Tsiotsou Rodoula H.ORCID,Hussain KhalilORCID,Rather Raouf AhmadORCID,Ting Ding HooiORCID

Publisher

Elsevier BV

Subject

Marketing

Reference160 articles.

1. CSR and customer outcomes: the mediating role of customer engagement;Abbas;Sustainability,2018

2. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: a PLS-SEM-based multi-sequential approach;Abbasi;J. Vacat. Mark.,2022

3. The impact of advertising value of in-game pop-up ads in online gaming on gamers' inspiration: an empirical investigation;Abbasi;Telematics Inf.,2021

4. Do pop-up ads in online videogames influence children's inspired-to behavior?;Abbasi;Young Consum.,2022

5. Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists;Abbasi;Journal of Hospitality and Tourism Technology,2022

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