Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA

Published:2024-11 Issue: Volume:81 Page:104001
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Abbasi Amir Zaib^ORCID,Qummar Hamza,Bashir Shahid^ORCID,Aziz Shahab,Ting Ding Hooi^ORCID

Publisher

Elsevier BV

Reference151 articles.

1. The effects of consumer esports videogame engagement on consumption behaviors;Abbasi;J. Prod. Brand Manag.,2021

2. Tourism promotion through vlog advertising and customer engagement behaviours of generation Z;Abbasi;Curr. Issues Tourism,2022

3. Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: a transmittal mediation approach;Abbasi;J. Retailing Consum. Serv.,2023

4. Factors influencing consumers’ continued use of food delivery apps in the post-pandemic era: insights from Saudi Arabia;Abed;British Food Journal,2024

5. The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosity;Abror;Asia Pac. J. Tourism Res.,2019

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP