Promotional Chat on the Internet
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1050.0137
Reference23 articles.
1. Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand
2. The Market for Evaluations
3. A Simple Model of Herd Behavior
4. The Economics of Rumours
5. A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades
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