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An investigation of gender differences in on-line privacy concerns and resultant behaviors

  • Published:1999-01 Issue:4 Volume:13 Page:24-38
  • ISSN:1094-9968
  • Container-title:Journal of Interactive Marketing
  • language:en
  • Short-container-title:Journal of Interactive Marketing

Author:

Bartel Sheehan Kim

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference30 articles.

1. Online Retailers Seek Ways to Close Shopping Gender Gap;Briones;Marketing News,1998

2. Technology and Gender: Differences in Masculine and Feminine Views;Brunner;NAASP Bulletin,1997

3. DeBare, I. (1996). Women Lining Up to Explore Online.Sacramento Bee, http://www.sacbee.com/news/projects/women/wconline.html.

4. Femina (1996). @Cybergrrl electronic survey, http://www.femina.com/.

5. Find/SVP (1998). On-line web page, http://www.findsvp.com.

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