Creating Online Brand Experience on Facebook
Author:
Publisher
Springer Science and Business Media LLC
Subject
Aerospace Engineering
Link
http://link.springer.com/content/pdf/10.1365/s11621-013-0299-6
Reference18 articles.
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2. de Valck, K. van Bruggen, G. H. Wierenga, B. (2009): Virtual Communities: A Marketing Perspective, in: Decision Support Systems, 47, 3, pp. 185–203.
3. de Vries, L. Gensler, S. Leeflang, P. S. H. (2012): Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing, in: Journal of Interactive Marketing, 26, 2, pp. 83–91.
4. Dholakia, U. M. Bagozzi, R. P. Klein Pearo, L. (2004): A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities, in: International Journal of Research in Marketing, 21, 3, pp. 241–263.
5. Gentile, C. Spiller, N. Noci, G. (2007): How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value with the Customer, in: European Management Journal, 25, 5, pp. 395–410.
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