Can Brand Innovativeness Serve as a Signal to Enhance Brand Trust of Mobile Bookers? Exploring the Influence of Mobile Brand Experience-Reference-Cited by-同舟云学术

Can Brand Innovativeness Serve as a Signal to Enhance Brand Trust of Mobile Bookers? Exploring the Influence of Mobile Brand Experience

Published:2022-03-24 Issue: Volume: Page:1-27
ISSN:1525-6480
Container-title:International Journal of Hospitality & Tourism Administration
language:en
Short-container-title:International Journal of Hospitality & Tourism Administration

Author:

Tran Lan-Anh Phan¹,Chang Ting-Yueh²

Affiliation:

1. The PhD. Program in Business and Management, College of Business, Southern Taiwan University of Science and Technology, Tainan city, Taiwan R.O.C

2. Department of Leisure, Recreation and Tourism Management, College of Business, Southern Taiwan University of Science and Technology, Tainan city, Taiwan R.O.C

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/15256480.2022.2055695

Reference119 articles.

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4. Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding

5. The effect of website features in online relationship marketing: A case of online hotel booking

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