What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment-Reference-Cited by-同舟云学术

What Makes Customers Loyal to an Online Booking Brand? The Effects of Online Brand Experience and Brand Attachment

Published:2022-08-16 Issue: Volume: Page:1-28
ISSN:1528-008X
Container-title:Journal of Quality Assurance in Hospitality & Tourism
language:en
Short-container-title:Journal of Quality Assurance in Hospitality & Tourism

Author:

Tran Lan-Anh Phan¹,Chang Ting-Yueh²

Affiliation:

1. Program in Business and Management, College of Business, Southern Taiwan University of Science and Technology, Tainan, Taiwan R.O.C

2. Department of Leisure, Recreation and Tourism Management, College of Business, Southern Taiwan University of Science and Technology, Tainan, Taiwan R.O.C

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2022.2109239

Reference133 articles.

1. Customer Loyalty Towards Travel Agency Websites: The Role of Trust and Hedonic Value

2. The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market

3. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

4. Virtual reality and mixed reality for second chance tourism

5. Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models

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