A social influence model of consumer participation in network- and small-group-based virtual communities

Author:

Dholakia Utpal M.,Bagozzi Richard P.,Pearo Lisa Klein

Publisher

Elsevier BV

Subject

Marketing

Reference53 articles.

1. Ritual behavior and community life cycle: Exploring the social psychological roles of net rituals in the development of online consumption communities;Alon,2004

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3. On the concept of intentional social action in consumer behavior;Bagozzi;Journal of Consumer Research,2000

4. Goal setting and goal striving in consumer behavior;Bagozzi;Journal of Marketing,1999

5. Intentional social action in virtual communities;Bagozzi;Journal of Interactive Marketing,2002

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