How to Sustain the Customer Experience:

Author:

Gentile Chiara,Spiller Nicola,Noci Giuliano

Publisher

Elsevier BV

Subject

Strategy and Management

Reference42 articles.

1. On the conceptual link between mass customisation and experiential consumption: An explosion of subjectivity;Addis;Journal of Consumer Behaviour,2001

2. Cognitive psychology and its implications;Anderson,1995

3. Arhippainem, L. (2004) Capturing user experience for product design, unpublished white paper.

4. Co-experience: User experience as interaction;Battarbee;CoDesign,2005

5. Brakus, J. (2001) A theory of consumer experiences, unpublished doctoral dissertation, columbia business school, New York, NY.

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