An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/fsm.2015.11.pdf
Reference55 articles.
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4. Ali, N. (2012) An exploratory study into the implementation of internal marketing in small insurance brokers in the United Kingdom. Journal of Financial Services Marketing 17 (3): 242–254.
5. Allen, D.G., Shore, L.M. and Griffeth, R.W. (2003) The role of perceived organizational support and supportive human resource practices in the turnover process. Journal of Management 29 (1): 99–118.
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