An exploratory study into the implementation of internal marketing in small insurance brokers in the United Kingdom
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/fsm.2012.15.pdf
Reference80 articles.
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4. Ahmed, P.K. and Rafiq, M. (2002) Internal Marketing Tools and Concepts for Customers – Focused Management. Oxford: Butterworth Heineman.
5. Ahmed, P.K. and Rafiq, M. (2003) Commentary internal marketing issues and challenges. European Journal of Marketing 37 (9): 1177–1186.
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