1. Positioning your product
2. Barnes, J.G. (1989), “The role of internal marketing: if the staff won′t buy it why should the customer?”,Irish Marketing Review, Vol. 4 No. 2, pp. 11‐21.
3. Berry, L.L. (1981), “The employee as customer”,Journal of Retail Banking, Vol. 3, March, pp. 25‐8.
4. Strategic implementation: Five approaches to an elusive phenomenon
5. Internal marketing: A new perspective for HRM