Internal marketing: a review and future research agenda
Author:
Affiliation:
1. School of Business and Economics, University Brunei Darussalam, Gadong, Brunei Darussalam
Publisher
Informa UK Limited
Subject
Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13602381.2021.1858590
Reference154 articles.
1. The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran
2. Internal marketing issues and challenges
3. Internal marketing and the mediating role of organisational competencies
4. An exploratory study into the implementation of internal marketing in small insurance brokers in the United Kingdom
5. Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
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