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Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators

  • Published:2017-04 Issue:2 Volume:20 Page:112-123
  • ISSN:2340-9436
  • Container-title:BRQ Business Research Quarterly
  • language:en
  • Short-container-title:BRQ Business Research Quarterly

Author:

Álvarez-González Luis Ignacio,García-Rodríguez Nuria,Rey-García Marta,Sanzo-Perez María José

Funder

Spanish Ministry of Economy and Competitiveness

Spanish Association of Foundations

Publisher

Elsevier BV

Subject

General Medicine

Reference61 articles.

1. A model of strategic nonprofit human resource management;Akingbola;Volun. Int. J. Volun. Nonprofit Org.,2013

2. Rethinking the relationship between social/nonprofit marketing and commercial marketing;Andreasen;J. Public Police Mark.,2012

3. The implications of government funding for NPOs: three proportions;Anheier;Int. J. Public Sector Manag.,1997

4. Estimating nonresponse bias in mail surveys;Armstrong;J. Mark. Res.,1977

5. Strategic collaboration between nonprofits and businesses;Austin;Nonprofit Volun. Sector Q.,2000

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