Internal marketing issues and challenges
Author:
Publisher
Emerald
Subject
Marketing
Reference9 articles.
1. Berry, L.L. (1981), “The employee as customer”, Journal of Retail Banking, Vol. 3 March, pp. 25‐8.
2. Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects
3. The effect of internal marketing on organisational commitment among retail bank managers
4. The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
5. Management competences for services marketing
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