Redefining brand identity and internal communications in turbulent times: the case of Banco Sabadell
Author:
Funder
Government of Spain and European Regional Development Fund
Gobierno de Aragón
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41262-024-00366-9.pdf
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3. Akbari, M., A. Nader, S. Imani, N. Rezaeei, and P. Foroudi. 2017. Why leadership style matters: A closer look at transformational leadership and internal marketing. The Bottom Line 30: 258–278.
4. Alloza, A. 2008. Brand engagement and brand experience at BBVA. The transformation of a 150 years of company. Corporate Reputation Review 11 (4): 371–379.
5. Almaslukh, F.M.O., H. Khalid, and A.M. Sahi. 2022. The impact of internal marketing practices on employees’ job satisfaction during the COVID-19 pandemic: The case of the Saudi Arabian banking sector. Sustainability 14 (15): 9301.
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