Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth-Reference-Cited by-同舟云学术

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Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth

Published:2020-07-30 Issue:4 Volume:8 Page:203-223
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Lopez Alberto^ORCID,Guerra Eva,Gonzalez Beatriz,Madero Sergio

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1057/s41270-020-00085-5.pdf

Reference76 articles.

1. Aaker, D.A. 1996. Measuring brand equity across products and markets. California Management Review 38 (3): 102–120.

2. Aaker, J.L. 1997. Dimensions of brand personality. Journal of Marketing Research 34 (3): 347–356.

3. Aaker, D.A., and A.L. Biel. 2013. Brand equity & advertising: advertising's role in building strong brands. Hove: Psychology Press.

4. Ahmed, P.K., and M. Rafiq. 2003. Internal marketing issues and challenges. European Journal of Marketing 37 (9): 1177–1186.

5. Alboqami, H., W. Al-Karaghouli, Y. Baeshen, I. Erkan, C. Evans, and A. Ghoneim. 2015. Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on Twitter. International Journal of Internet Marketing and Advertising 9 (4): 338–358.

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