Megaproject Branding on Social Media from the Lens of Information Content and Information Diffusion-Reference-Cited by-同舟云学术

Megaproject Branding on Social Media from the Lens of Information Content and Information Diffusion

Published:2024-01 Issue:1 Volume:40 Page:
ISSN:0742-597X
Container-title:Journal of Management in Engineering
language:en
Short-container-title:J. Manage. Eng.

Author:

Chen Yudi¹,Zhou Zhipeng²,Zhu Jianbo³,Deng Xiaopeng⁴^ORCID

Affiliation:

1. Associate Professor, Dept. of Management Science and Engineering, Nanjing Univ. of Aeronautics and Astronautics, Nanjing City, Jiangsu Province 211106, China.

2. Professor, Dept. of Management Science and Engineering, Nanjing Univ. of Aeronautics and Astronautics, Nanjing City, Jiangsu Province 211106, China.

3. Postdoctoral Researcher, School of Civil Engineering, Southeast Univ., Nanjing City, Jiangsu Province 211189, China.

4. Professor, School of Civil Engineering, Southeast Univ., Nanjing City, Jiangsu Province 211189, China (corresponding author). ORCID: .

Publisher

American Society of Civil Engineers (ASCE)

Subject

Management Science and Operations Research,Strategy and Management,General Engineering,Industrial relations,Building and Construction

Link

https://ascelibrary.org/doi/pdf/10.1061/JMENEA.MEENG-5603

Reference49 articles.

1. Security That Matters: Critical Infrastructure and Objects of Protection

2. Novel Approach to Satisfying Stakeholders in Megaprojects: Balancing Mutual Values

3. Masstige strategies on social media: The influence on sentiments and attitude toward the brand

4. Branding Strategy on Economic Sustainability among Personal Care and Cosmetics Customers

5. Place‐based marketing and regional branding strategy perspectives in the California wine industry

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