The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust-Reference-Cited by-同舟云学术

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The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust

Published:2024 Issue: Volume:10 Page:100955
ISSN:2590-2911
Container-title:Social Sciences & Humanities Open
language:en
Short-container-title:Social Sciences & Humanities Open

Author:

Juhaidi Ahmad^ORCID,Syaifuddin ,Salamah ,Ma'ruf Hidayat,Yuseran Muhammad,Shapiah ,Janah Raihanatul,Mudhiah ,Saputri Rinda Azmi,Muharramah Nauriatul,Fuady Mohammad Noor,Ramadan Willy,Lisdariani Risa

Publisher

Elsevier BV

Reference119 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Discriminant validity assessment: Use of Fornell & larcker criterion versus HTMT criterion;Ab Hamid;Journal of Physics: Conference Series,2017

3. Islamic studies in higher education in Indonesia: Challenges, impact and prospects for the world community;Abdullah;Al-Jami’ah: Journal of Islamic Studies,2017

4. Analysing technology acceptance for digital learning in Islamic education: The role of religious perspective on ICT;Abubakari;Journal of Computing Research and Innovation,2023

5. The effect of brand experience, brand personality and brand trust on brand loyalty;Adha;Journal of Business and Management Review,2021

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Social media marketing of Islamic higher education institution in Indonesia: a marketing mix perspective;Cogent Business & Management;2024-07-08

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