Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
Author:
Affiliation:
1. Singapore Management University
2. National University of Singapore
Funder
Office of Research, Singapore Management University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21001/fullpdf
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4. Psychometric: TV that talks back-An experimental validation of a parasocial interaction scale;Auter;Journal of Broadcasting & Electronic Media,1992
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