Exploring the relationship between celebrity endorser effects and advertising effectiveness

Author:

Amos Clinton,Holmes Gary,Strutton David

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference11 articles.

1. *Choi, S.M. (2002)Attributional Approach to Understanding Celebrity/Product Congruence Effects: Role of Perceived Expertise. Unpublished Doctoral dissertation, Michigan State University, Lansing.

2. Cooper, H. & Hedges, L.V. (1994)The Handbook of Research Synthesis. New York: Russel Sage Foundation.

3. Hunter, J.E. & Schmidt, F.L. (1990)Methods of Meta-analysis: Correcting Error and Bias in Research Findings. Newbury Park: Sage.

4. Iman, R.L. & Conover, W.J. (1983)A Modern Approach to Statistics. New York: Wiley.

5. Kellner, D. (2000) The sports spectacle, Michael Jordan, and Nike: unholy alliance? Unpublished manuscript.

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