Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?-Reference-Cited by-同舟云学术

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Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?

Published:2024-11 Issue: Volume:81 Page:104032
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Mirzaei Abas,Wilkie Dean Charles Hugh^ORCID,Burgess Amelie Jay

Publisher

Elsevier BV

Reference98 articles.

1. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products;Aggarwal;J. Consum. Res.,2007

2. Schwartz personal values, theory of planned behavior and environmental consciousness: how tourists' visiting intentions towards ecofriendly destinations are shaped?;Ahmad;J. Bus. Res.,2020

3. Investigating the impact of social media advertising features on customer purchase intention;Alalwan;Int. J. Inf. Manag.,2018

4. Self-efficacy: toward a unifying theory of behavioral change;Bandura;Psychol. Rev.,1977

5. Group affect: its influence on individual and group outcomes;Barsade;Curr. Dir. Psychol. Sci.,2012

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