Psychometric:TV that talks back: An experimental validation of a parasocial interaction scale

Author:

Auter Philip J.

Publisher

Informa UK Limited

Subject

Communication

Reference23 articles.

1. Imaginary social relationships with celebrities appearing in television commercials

2. Television Viewing at Home: Age Trends in Visual Attention and Time with TV

3. When Characters Speak Directly to Viewers: Breaking the Fourth Wall in Television

4. Auter, P. J. and Moore, R. L. A content analysis of the Fashion Channel and the Quality Value Convenience Network as a low interaction and a high interaction teleshopping experience. Paper presented at the Association for Education in Journalism and Mass Communication Convention. Washington, D.C. August,

5. Psychological Predictors of Television Viewing Motivation

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