The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages-Reference-Cited by-同舟云学术

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The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages

Published:2024-03-11 Issue: Volume: Page:1-18
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Breves Priska¹^ORCID,Liebers Nicole¹^ORCID

Affiliation:

1. Amsterdam School of Communication, University of Amsterdam, Amsterdam, the Netherlands

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2024.2320186

Reference56 articles.

1. Psychometric:TV that talks back: An experimental validation of a parasocial interaction scale

2. Development and validation of a parasocial interaction measure: The audience‐persona interaction scale

3. Relational schemas and the processing of social information.

4. Perceived Believability of Warning Label Information Presented in Cigarette Advertising

5. Blumler, J., and E. Katz. 1974. The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills, CA: Sage.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth;Psychology & Marketing;2024-08-19

2. Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality;Journal of Interactive Advertising;2024-07-02

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