Imaginary social relationships with celebrities appearing in television commercials
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Published:1991-01
Issue:1
Volume:35
Page:43-58
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ISSN:0883-8151
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Container-title:Journal of Broadcasting & Electronic Media
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language:en
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Short-container-title:Journal of Broadcasting & Electronic Media
Author:
Alperstein Neil M.
Publisher
Informa UK Limited
Cited by
66 articles.
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